posted on May 07, 2013 12:08
Sometimes it seems that everything under the sun as a special day or week devoted to it, but we've come to recognize that these awareness events are a powerful tool for promoting the value of water and the important role of water operators. This week, May 5-11, we're celebrating Drinking Water Week and Public Service Recognition Week.
- Drinking Water Week, led by the American Water Works Association, has a key mission to educate the public about the role of water in our daily lives.
- Public Service Recognition Week seeks to honor those who serve our national at all levels of government, including county and local governments.
Together these events present a great opportunity to communicate the value of water operators as hometown heroes, emphasizing their critical role in protecting the public. Recently, Treatment Plant Operator magazine initiated The Fire Chief Project, with a simple, long-term goal:
Clean-water plant managers, superintendents and operators are held in the same esteem as the fire chief and firefighters. Boys and girls grow up wanting to be clean-water operators.
We couldn't agree more with this sentiment and we can start working towards that goal this week.
Bonus Benefit of Awareness Events
We talk a lot about communicating with customers and building trusted relationships, but it can be difficult to know what to talk about. We know that in most cases your main job is to provide clean and safe water - and in many cases you have other jobs too.
These events provide date-specific and topical focus around which to plan special events, deliver awareness messages (online and off), and in generally rally their community around a theme. Here are some other events relevant to the water industry:
- National Groundwater Awareness Week - March
- World Water Day - March 22
- National Public Health Week - April
- National Work Zone Awareness Week - April
- Earth Day - April 23
- Arbor Day - Last Friday in April
- National Public Works Week - May (May 19-25, 2013)
Do you know of other awareness events we should include in this list?